bon appétit

I drew a new version of the bon appétit logo for Alex Grossman’s 2011 redesign of the magazine. The initial version of the previous logo was developed by Matthew Lenning and Matthew Carter based on Zuzana Licko’s Mrs Eaves. After their design, it had gone through some modifications and was no longer reflective of the design direction of the publication. My job was to preserve what was working in the previous logo and make it feel at home in the overall redesign.