House Industries commissioned me to develop the United family as an homage to stereotypical U.S. Military lettering styles. House had obtained a set of old military lettering diagrams. It didn’t show much – only a set of quirky uppercase letters and numbers.
I started with these forms as the basis for the family, but I quickly scrapped it. The letterforms were too odd to form a suitable foundation for a functional typeface family. I restarted with the idea of a typeface with the salient characteristics from the specification: straight lines, hard edges, tough letterforms. After experimentation, I decided that the family’s internal structure should follow the traditional American gothic form and it should lightly reference classic American wood type.
This gave me a solid, “All American” foundation to build on. Before long, the family grew to epic proportions. I designed United to never leave a graphic designer wanting more from the family. It has a sans serif style, a serif style, an italic style, a condensed width, a semi-condensed width, a regular width, a semi-extended width, an extended width, a thin weight, a light weight, a medium weight, a bold weight, a heavy weight, a black weight and a stencil weight. In other words, it has just about everything a designer could ever need.
You can order United from House Industries.